Are you Waiting Until the New Year to Sell Your Home?
The New Year marks new beginnings for many of us – and the property market usually sees a spike of activity after the Christmas festivities have ended.
Over the Christmas period many of us are preoccupied with getting ready for Christmas Day, Boxing Day and then New Year’s Eve celebrations with shopping, cooking, family visits, nights out and spending time with loved ones.
One side effect of this is that people realise that they could do with more space and a house that works better for them – especially as so many of us are working home part or full time. Add to that Christmas decorations, visitors and a Christmas tree taking up space – our homes can suddenly feel to small. And with another recent development in the pandemic, working from home looks sent to continue for some time.
Every year Rightmove reports that they have seen record breaking numbers of visitors to the portal – particularly on (believe it or not) Christmas Day, Boxing Day and New Years’ Day. In fact, Boxing Day traditionally marks the start of the 2022 home-buying season. Last year on Boxing Day there were 54% more visitors on this day than in 2019 and this is a trend the portal has seen for the last 5 years.
The numbers are simply enormous – 51 million people visited Rightmove between December 26th and the first day back to work for many in January. There was also a 14% rise in the number of people making estate agent enquiries compared to the same period in 2019.
With this in mind, have you considered marketing your home before Christmas Day when there are less properties on the market? We have noticed that more people than ever are starting to see the benefits of doing this.
Get ahead of the game
By marketing your home now rather than waiting until the New Year, you’ll capture people logging on December 25th and December 26th. Remember last year there were 51 million people looking online at property – so it could pay to list your home for sale before, not after, the Boxing Day rush.
People often work right up until Christmas Eve and estate agents are no different – but with everyone taking time off over the Christmas week, you could get your property up and ready for offers much quicker than in the New Year.
In addition, by marketing your home right now – your photographs won’t be cluttered up with decorations and your Christmas Tree – which can date your listing in January beyond. Ideally you want photographs to show your home as big and bright as possible, without any clutter.
Prep before selling
Another option to consider is to get your marketing materials ready for a New Year listing – we would be happy to delay marketing your home until after the festivities and get everything we will need ready and in place now, so it’s just a case of making the listing live. You can arrange your property valuation, instruct us and finalise the details of your property listing, so whenever you’re ready, we will put your home on the market. And if you don’t want to have to tidy up straight after Christmas, you could put your home on the market on Boxing Day but arrange for viewings to start in January giving us time to generate interest in your property.
Get in a strong buying position
If you put your home up for sale between now and Christmas and are able to secure a buyer, you will be in a great position to offer on a property in the New Year when it could be a competitive market. This could put you ahead if there are other offers.