Why Property Videos Sell Homes

At Caledonia, we are always striving to respond to new housing market trends and keep track of the preferences of our clients, viewers and potential buyers. We want our properties to stand out – particularly in an age of online property browsers, who often begin their property search on property listing sites like Rightmove and Zoopla, where there are thousands of other properties vying to be clicked on.

Committed to offering our clients the best marketing tools using a multi-platform approach, we are delighted to now offer professional HD property videos as part of our Silver and Gold sales packages. Increasingly, people prefer information delivered in video  when browsing online, as it offers a simple and engaging form of communication. When it comes to property videos, they can help bring your home to life for the potential viewer/buyer, even more so than still photography can, offering a virtual guided tour of your home and showing a property in the best light possible.

Our HD video tours give potential buyers a better insight into the layout and space available, being able to convey the flow and overall feeling of a home better than any still photography can. Our professionally filmed videos will take in all the rooms of the house that you want to showcase as well as any garden or exterior space too.

It gives property browsers the experience of viewing your property, without having to leave their seat, and considering that a video gives an accurate feel of your home as opposed to photos, descriptions and floor plans alone, marketing this way increases the likelihood of you having serious, interested buyers actually coming in to your home to view.

Just like a viewer would do in real time, the video tour of this beautifully presented 4-bed villa in Alexandria begins at the properties exterior before exploring the well-presented downstairs and upstairs areas.

Another example is this video created for the current owners of this 4-bed family home near to Loch Lomond in Balloch, which makes sure to showcase the property’s double garage, dramatic dining room space and gorgeous landscaped gardens. Our videos always end with a call to action and contact details for interested browsers to get in touch to arrange a viewing if they like what they see

We’We will, of course, take care of all the logistics for you and provide tips and advice on how best to present your home for filming if needed. We can see more and more sellers think about marketing their home this way, as it gives that added edge to your property when you’re looking to attract the right kind of viewers.

To speak to us about our HD video tours and the various sales packages we have on offer, please drop us a line or give us a call today.

As one of West of Scotland’s longest established estate agents, we’ve helped families across the country buy, rent, let and sell properties quickly, and with the minimum of hassle. Get in touch with our team on 0333 241 3333 today or send us a message to find out more.

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